Visual Design & Art Direction









Sinuous Sister

2018
Visual Identity

Polish fashion label celebrating the timeless and unique woman. Their designs fuse avant-garde and classic styles, creating a distinctive, modern aesthetic that empowers women to embrace their femininity.





GreenInCities

2023
Visual system
Website
Social media design
Dissemination materials

My contribution to this project involved designing a playful visual system that emphasizes transmedia communication, fosters engagement and bridges the gap between citizens, project partners, and decision-makers.




Cap

2025
GreenInCities Merch

As part of GreenInCities, I developed this cap to take the project beyond a technical context and bring it closer to everyday life. The message ‘Make cities green again’ works as a direct and accessible statement that encapsulates the project’s goal: to drive urban regeneration through nature-based solutions, engaging people in the creation of more sustainable cities.




حياة (Life) 

2025
PostersxGaza

This piece, inspired by a symbolic horizon rising amid the devastation in Palestine, evokes a sense of rebirth and resilience.

Created as part of #PostersxGaza, an initiative promoted by ADG-FAD, all proceeds from its sale at @dissenymarketbcn will be donated to MSF.






One Click Reno

2024
Visual Identity & System Design

This EU-funded project advances the development and implementation of Building Renovation Passports (BRPs), structured roadmaps guiding building renovation in a staged and strategic way. The visual identity translates the concept of clicking and renewal into a clear, dynamic system. The five lines symbolize continuity and sustainability, reflecting the project’s goals.







Brumas

2018
Cover Art

Brumas is a song by the Chilean band Todos Me Caen Bien. The track evokes a hazy, dreamlike state, blending indie pop with electronic beats. Minimal and atmospheric, the artwork amplifies the song’s ethereal and immersive mood.







Workbyfran

2023
Stationery

Personal stationery designed as an extension of my visual language, balancing clarity and subtle experimentation through texture.







Dalci

2023
Brand Guidelines 
Visual system

Dalci is an American brownie brand made with organic, low-sugar, and gluten-free ingredients that actually taste like a treat. The visual system celebrates indulgence and highlights the rich, moist texture of every bite.







Francisca García is a Barcelona-based Visual Designer and Art Director working across branding, visual systems, campaigns, and editorial projects. Her practice combines strategic thinking with a strong visual sensibility, creating work shaped by context, research, and cultural relevance.


SERVICES


Creative direction
Brand strategy
Visual identity
Art direction
Editorial design
Visual research
Digital design

FIELDS

Citizen & culture
Social design 
Education
Music
Fashion
Gender Perspectives
Visual exploration


FIND ME


Instragram
Are.na

CONTACT
workbyfran@gmail.com

© 2026